When a product, a business, an idea or a brand is promoted via all forms of digital media, it’s called digital marketing. The promotional activities can include one or more digital media sources. The tactics of traditional marketing don’t usually work in digital media. The approach is different, however, the marketers still look for the same goals.
- Online Advertising
- Viral Marketing
- SEO Content
- Email Marketing
- Video Marketing
- PPC Advertising
- Mobile Marketing
- Social Media Marketing
Digital marketing offers a more convenient and faster way of reaching target market in a versatile manner. Hence, digital marketing approach has multiple forms such as:
All categories of digital marketing have their own sub categories as well. For instance, mobile marketing includes MMS marketing, SMS marketing, and other forms. Similarly, social media marketing is a vast collection of Facebook Marketing, Twitter Marketing, LinkedIn Marketing, and others.
Most businesses have adapted to the changing market grounds. And others are moving in the same direction. It is all because of the importance of this field of marketing.